SEO: Getting to Google's First Page

Search Engine Optimization (SEO) is the big thing when turning your online business ideas into something that generates good passive income.

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Now, there is a detailed SEO guide to 2013 which you should definitely go through, but let's hit the important stuff on the head first before diving into the detail.

You should have your main keyword you are targeting and along with that, a few related keywords. With those in mind, your SEO needs to be built to target these on and off your website.

On Your Website

You should already have the SEO All in one Pack installed which will be taking care of all your titles, description, meta data, URLs etc. Thats great, because you don't have to worry too much about all that. Just fill in the details as you create each page. Lets just go over how those details should be done though. Heres what you'll need to fill in for each page created:

SEO All in one pack

When you go to the plugin directly in WordPress, you'll notice this is called home title, home description and home keywords. This will be associated with your home page obviously. The capture above is what you will fill in each time you create a page. Your keywords are going to be strategically placed here.

Titles

This part is very important to your on-site SEO. The title is what is shown if this page displays in search engine results.

SEO Titles

You will notice the blue text for when I searched new car deals in Google. Titles have a big weighting when it comes to what your page is relevant to. You want to include your keyword here maybe even twice. Not more though.

Descriptions

Descriptions are what you'll see under the titles in the search results and does a lot to tell search engines what the page is about. Again, include your keyword here with an alternative. Heres an example for surfing training A guide to surfing training with the help of some great surfing programs written by experts.

Notice how the main keyword is there for the page, along with a related keyword (surfing programs).

Keywords Meta Data

This is where you add your Meta data which is not nearly as important as it used to be. Simply add your main keyword for the page and some alternatives. E.G. Surfing training, surfing programs, surf training, surfboard training, surfing exercises etc.

Keyword Placement

Keyword placement is the positioning of your keywords within your websites content. This does not mean bombarding your content with keywords all over, because search engines will not like this. Theyre not that stupid. Search engines like content that seems natural, so it needs to be kept to a decent amount and just strategically placed.

On a page, you want the main pages keyword in your first or second sentence. Search engines see this as an important keyword then. Also place it in your last paragraph. Your other keywords should then be used with the rest of your pages content. A keyword every paragraph or so if it looks the content looks natural and not overdone, then it's probably ok. Remember to use synonyms for your keywords when creating those related keywords.

Off Your Website

Heres where the most important and probably the hardest part of SEO lies. Your off-site SEO is backlinking. For those that are new to backlinking, it's simply a link to your website from someone elses website. Youre going to need a good backlinking strategy and if you can get this right, your website will climb Googles ranks well.

Before we talk backlinks, let us talk about Google Page Ranks. Google ranks pages and gives them a score 0 to 10 (the highest). Youll notice something like Facebook will have a rank 10. If your webpage even has a rank of 3, you have done well. When we look at keyword research, we want to be competing with low page ranks.

The higher the page rank, the better the backlinks from that page are. IE. Google rates the backlinks better. So if you can get backlinks from pages with ranks of say 3, then that's great. Your website will do well.

Whats to a backlink?

A backlink consists of your URL, anchor text, page relevance, and page rank. The page rank (from where the backlink is coming from) has already been mentioned, so let's cover those other 3.

Your URL in a backlink is going to be your home page for starters. As you grow, you can start sending backlinks to specific pages.

Anchor text has become increasingly important (especially with the Penguin 2.0 release) and is the text that is in the place of the URL. The reason for it's importance is explained in the SEO 2013 guide along with a greater background to it. Basically though, Googles algorithms use the anchor text to see what the URL is related to. You want to use your main keyword and related keywords as your anchor text. But once again, it needs to seem natural. Google will penalise you if you seem like your spamming. To do this right, you should use your main keyword for about 20-25% of your backlinks and use your related keywords for the rest.

Page relevance is what the page is about. Your backlink should be coming from a page that is relevant to what your website is about. If you have a page on surfing training that you're wanting your backlinks to go to, then don't bother backlinking from a page that is about puppy grooming.

If you can get your backlinks to include good anchor text, page relevance and decent page rank, then your SEO will take some good leaps.

Creating Backlinks

Likely to be one of the most time consuming parts of the project, but (in my opinion) the most important if you can get it right. Backlinks are certainly not something you can go around the internet slapping around. Usually the content around the backlink will need to be created by you.

Article Websites.

The most common for this is article websites. Just hit Google for a list of article websites and you'll get a nice comprehensive list (places like Ezinearticles).

You will need to write an article on a subject related to your website and include your backlinks in there. There are plenty websites that allow you to submit your article for free.

You can't go and submit the same article over and over though. Not to worry, you won't have to write a completely different article for each website. You can use a techniques called spinning. There is software/websites that will take your article and spin it for you. This techniques take phrases in your article and replaces these phrases with similar meaning phrases to make the articles seem unique. Check out the Tools of the Trade for some spinning software.

Be careful though, this process is automated, so do review each spin and make sure it makes sense. I've spun some articles and they've turned out horrible before. Some software is certainly better than others.

Not all article websites are created equal. You will no doubt be able to get your list of article websites, but some can be rather annoying. One very annoying thing that many websites do is that they add a rel=nofollow to any link. This is a particular parameter that is added to your link to tell search engines crawlers that they should not follow that link (IE. Your backlink). This reduces the weight of your backlink. Honestly, I'm unsure as to the exact consequences of this. Does is kill the weight of the backlink completely? Some people say no, the backlink still matter. I can't be certain though. Google doesn't give out exactly how things work. One things for sure, I'd rather not have this no follow there.

So when you look at an article site, go to someones article and right click and then view the source. Another page should open with the HTML source code that created that page. Look for the backlink that the article author created and see if there is a rel=nofollow. Rather prioritize article websites that don't insert this.

I can't be 100% sure as to why websites do this, but I can only assume that it was because Google has been penalizing websites for certain backlinks and adding this in was a way of protecting their websites.

Blogs and Forums

Blogs and forums are great because you'll be creating your backlinks only on pages you find are relevant to your niche. Often, I find it's best to search out blogs and forums with Author bios. Thats a great way for inserting a backlink.

Much of the backlink talk nowadays is about Guest Blogging. This is really just blogging for someone elses blog. The nice thing about this is that there are so many helpful guides for guest blogging at the moment. I suggest that you do dig into a few of them. Although guest blogging will be spoken about here, if I go into too much detail this guide length will double.

Now remember with backlinks, we want to look for high quality ones. 5 High page rank blogs will be better than 50 small blogs when it comes to placing our backlinks.

There are some good blog directories to help you find a decent blog. Heres 2 examples:

  • Technorati (http://technorati.com/blogs/directory/)
  • Alltop (http://alltop.com/)

So we should be able to find a few quality blogs in the niche we're in, but we still need to provide some quality content for it.

When creating content for a blog, here are the steps I take:

  • Understand the blog I'm writing for
  • Raise the bar for quality I always find that the bar for quality needs to be raised when writing for someone elses blog than my own
  • Proofread My writing always has errors in it and there are few people that can write a piece perfect the first time
  • Submit my article with my initial email I like to make it as easier for the blog author as possible by submitting everything at once. I find this has greater success for me.

This definitely takes time to do, but is worth it. Have a look around on other authorities in your niche are talking about to get ideas for your content.

Give Your Backlinks A Bump

Social bookmark the places your backlinks are coming from, itll give your backlinks just a little extra. Head to places like StumbleUpon and get bookmarking.

If you don't have a Google Plus account, get one. Google is obviously a fan of Google Plus, so use it promote your articles and guest posts you've created.

 

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Posted in SEO Post Date 09/03/2015


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