DIY Video Testimonials
A powerful way to boost your SEO while at the same time shoring up your online reputation is by the use of video testimonials. In video testimonials you will get your best customers, patients, partners, etc. to sing your praises. Here's how to do it.
- Buy a camera that has a tripod mounts so that you can set up a steady shot wherever you decide to shoot the video.
- Ask your best customers to do a video testimonial. Prepare a script in advance.
- Be sure to have the customer sign a permission form/release. You can have an attorney draft one or you can search for a ready-made form online.
- You should consider having a team member or another member of your staff actually film the testimonial. You will be more likely to get candid comments from the customer if you are not the person interviewing them.
- Create a channel on YouTube and upload your video. Make sure to use keyword-rich titles and descriptions. Include prominent links to your site.
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Components of Successful Video Testimonials
If you want your testimonials to be effective, you need to be sure to include some very vital components. Be sure to include the following:
- They must include meaningful specifics
- They must define actual outcomes
- They should answer any potential customer objections/concerns
- They must reinforce the benefits of your product or service
- They MUST contain full name and details
So...how do you get video testimonials from your customers, business partners, or contractors? Just ask! You might just be surprised at how many are completely willing to provide a testimonial.If appropriate, offer to trade video testimonials, that way you're providing a tangible benefit for your clients.
Use video testimonials to increase your SEO, and happy marketing!
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Posted in SEO Post Date 06/27/2015